I don’t care what people say, writing the book is the easy part. By far the biggest challenge is marketing. Go ahead, write a hundred books, it won’t matter if people can’t find it.
Even if you are traditionally published, you will be expected to do a major portion of the marketing and that doesn’t just mean a social media presence.
I found this great article from Submittable. It has great ideas like:
- Search Engine Marketing/Optimization
- Unconventional PR
- Social and Display Ads
- Targeting Blogs
- Trade Shows
- Email Marketing.